Privacy Policy

1. Company Information

Business Name: Paramount Direct Ltd
Trading Name: eSalestab
Registered Address: Cheetwood House, Cheetwood Road, Manchester, M8 8AQ
Registered in: England and Wales
Company Registration Number: 07482131
Website: www.esalestab.co.uk
Email: tech@esalestab.co.uk
Phone: 07557 768059

2. Information We Collect

a. Personal Data

• Full Name
• Email Address
• Phone Number
• Company Information
• Login Credentials (encrypted)
• IP Address and Device identifiers

b. Business and Transactional Data

• Orders, inventory, stock levels, and supplier information
• Customer records, invoice and payment history
• Communications between your business and its customers
• Location data if enabled by the user (for delivery or tracking purposes)

c. Usage Data

• Access times and duration
• App interactions (clicks, features used)
• Logs and crash reports
• Device and browser type

3. How We Use Your Information

We use your data to:

• Provide and maintain our services
• Facilitate secure login and authentication
• Process and manage orders, stock, suppliers, and invoicing
• Respond to inquiries and provide customer support
• Improve and personalise user experience
• Monitor system performance and prevent fraud
• Comply with legal and regulatory obligations

4. Sharing Your Information

We do not sell your data to third parties. However, we may share your data with:

• Service Providers: Cloud hosting, analytics, and customer support tools under strict confidentiality agreements.
• Legal Requirements: If required by law or to comply with court proceedings.
• Business Transfers: In the event of a merger, sale, or asset transfer.

5. Data Storage and Security

We store your data securely in the UK or EEA. Our system uses industry-standard encryption, firewalls, and secure access controls.

• All sensitive data is encrypted at rest and in transit.
• Passwords are stored using secure hashing algorithms.
• Regular security audits and access controls are in place.

6. Data Retention

We retain personal and business data only for as long as necessary to provide our services, fulfill legal/tax requirements, and resolve disputes. When no longer needed, data is securely deleted or anonymised.

7. Your Rights

Under the UK GDPR, you have the right to access, correct, erase, object to, or restrict the processing of your data. You also have the right to data portability and to lodge a complaint with the ICO.

To exercise these rights, email: tech@esalestab.co.uk

8. App Permissions

Our app requests certain permissions to provide a functional experience:

• Network State & Internet: To check connectivity and fetch data/updates.
• Location Access: To provide location-based services (e.g., delivery tracking).
• Media Access: To allow you to upload photos/videos for inventory or documentation.